Course--BMM

About the Course

Bachelor of Mass Media – B.M.M.

The College introducedthree - year degree programof Bachelor of Mass in the academic year 2007 – 2008.It is a full – time degree programme leading to Bachelor's Degree. The course is affiliated to University of Mumbai. Initially, the Course was introduced in the Collegewith only one division having total intake capacity of only 60 students per year. However, considering the growing demand for the course among students, the College introduced another division of 60 students from the Academic Year 2016 – 17.

It is a three-year degree program, with six semesters, managed by a full-time faculty and visiting faculty drawn from the Industrial and Corporate sectors.• The College is committed to providing in-depth training using the latest equipment in computers, practical experience, industrial visits and summer placements, wherever possible.


Subjects Offered In B.M.M.

FYBMM: First Semester.

  1. Effective Communication - I
  2. Fundamentals of Mass Communication
  3. Visual Communication
  4. Foundation Course - I
  5. History of Media
  6. Current Affairs

FYBMM: Second Semester

  1. Effective Communication – II
  2. Introduction to Advertising
  3. Foundation Course - II
  4. Contained Writing
  5. Introduction to Journalism
  6. Media, Gender and Cultural

SYBMM: Third Semester

  1. Introduction to Media Studies
  2. Advance Computers
  3. Understanding Cinema
  4. Introduction to Cultural Studies
  5. Introduction to Creative Writing
  6. Introduction to Public Relation

SYBMM: Fourth Semester

  1. Mass Media Research
  2. Introduction to Journalism
  3. Print Production & Photography
  4. Organization Behaviour
  5. Radio & Television
  6. Introduction to Advertising

TYBMM: Fifth Semester (Advertising)

  1. Advertising in Contemporary Society
  2. Copywriting
  3. Brand Building
  4. Media Planning and Buying
  5. Consumer Behaviour
  6. Advertising Design

TYBMM: Sixth Semester (Advertising)

  1. Advertising & Marketing Research
  2. Legal Environment & Advertising Ethics
  3. Financial Management
  4. Agency Management
  5. Principles & Practices of Direct Marketing
  6. Contemporary Issues
  7. Digital Media

TYBMM: Fifth Semester (Journalism)

  1. Reporting
  2. Editing
  3. Journalism & Public Opinion
  4. Features & Opinion
  5. Indian Regional Journalism
  6. Newspaper & Magazine Marking

TYBMM: Sixth Semester (Journalism)

  1. Contemporary Issues
  2. Press Laws and Ethics
  3. Broadcast Journalism
  4. Business & Magazine Journalism
  5. News Media Management
  6. Issues in Global Media
  7. Digital Media

Duration

Three Year integrated programme leading to B.M.M. Degree from the University of Mumbai


Examination Pattern

The performance of the learners will be evaluated in two Components. One component will be the Internal Assessment component carrying 25% marks and the second component will be the Semester End Examination component carrying 75% marks. The allocation of marks for the Internal Assessment and Semester End Examinations will be as shown below:-

A) Internal Assessment: 25 %
B) Semester End Examination: 75 %

F.Y.B.M.M & S.Y.B.M.M

Examination for F.Y.B.M.M. & S.Y.B.M.M will be conducted by College in accordance with the rules and regulation of Mumbai University and circulars issued by it from time to time. The students are required to appear for following examination during an academic year:-



Sr. No. Particular Exam Type Month of Exam (Tentative) Total Marks
1 Class Test A Written Exam Attendance & Other Activities August 20 Marks
05 Marks
2 Semester End Exam A Written Exam October 75 Marks.
3 Class Test A Written Exam Attendance & Other Activities January 20 Marks
05 Marks
4 Semester End Exam A Written Exam March 75Marks
Total 200 Marks


T.Y.B.M.M.

Third year examination will be conducted by University of Mumbai in accordance with the rules and regulation of Mumbai University and circulars issued by it from time to time. The students are required to appear for following examination during an academic year:-



Sr. No. Particular Exam Type Month of Exam (Tentative) Total Marks
1 1 st Class Test A Written Exam Attendance & Other Activities August 20 Marks
05 Marks
2 5th Semester Uni. Exam A Written Exam October 75Marks..
3 2nd Class Test A Written Exam Attendance & Other Activities January 20 Marks
05 Marks
4 6th Semester Uni. Exam A Written Exam March 75Marks
Total 200 Marks

B.M.M.Intake Capacity

Class Maximum Intake Capacity Aided / Unaided Authority
F.Y.B.M.M 120 UnAided University of Mumbai
S. Y.B.M.M. 120 UnAided University of Mumbai
T. Y.B.M.M. 120 UnAided University of Mumbai

Reservation of Seats

The percentage of reservation prescribed for admission to various courses is given below:


Sr. No Category % of Total
1 SC 13%
2 ST 7%
3 VJ-NT-A 3%
4 NT 8%
5 SBC 2%
6 OBC 19%

Faculty

Senior College Teaching Staff

Sr. No Name of Professor Designation
1 Dr.U.M.Maske I/C Principal & Co-Ordinator
2 Mr. Ravi R.Valmeeki Asst. Co-Ordinator
3 Ms. Disha Lakhmani Full Time Lecturer
4 Mr. M.T.Chaudhary Head Clerk